About

Established in 1998, Bilz Music strives to make a positive impact in North America to produce World Pop music fused with urban music, with the mainstream market being its target audience. Bilz Music is managed by a professional, experienced, and dedicated team of individuals with varying backgrounds in music, entertainment and marketing culture. Furthermore, it is involved in sending a universal message of peace and respect for all races and ethnicity for future generations around the world.

Audience

Target demographics include audiences in Canada, the United States, the United Kingdom, Australia, Germany, the United Arab Emirates, and India, ranging from 16 to 35 years of age.

Products

Artist development and album/DVD production, film scores for major and independent movies, and television & radio advertisement licensing.

Growth

Since 2006, Bilz Music has achieved tremendous growth. Significant milestones include signing international deals for The Bilz album in India, the United Kingdom and Dubai, as well as obtaining independent distribution across Canada (HMV Canada and Music World). Bilz Music has also signed a worldwide deal with online digital distribution stores such as iTunes, Napster and Virgin’s Vcast, further expanding the reach and accessibility of their music. In addition, Bilz Music recording artists, The Bilz & Kashif, sold over 35,000 units worldwide through affiliated distributors and international marketing achieved via television, radio and lifestyle marketing partners such as Live Your Voice, Desihits.com and Desiclub.com. The Bilz’ 1st single, 2 Step Bhangra, became a huge cross-over phenomenon reaching #4 on the Top 7@7 charts on Z103.5FM in Toronto for 3 weeks, standing just one notch above Beyonce and Justin Timberlake. The Bilz also gained recognition as one of MySpace’s Top 10 Independent Canadian Artists and received over 500,000 views on Youtube. Within one month of release, The Bilz 2nd single, Spanish Fly, gained over 15,000 spins on MySpace and Facebook communities. 2 Step Bhangra is also featured on Euromix 2007, a compilation distributed by Universal records featuring artists such as Daft Punk, Armin Van Burren and Paul Okenfold.  In 2007, The Bilz & Kashif performed for over 15,000 spectators at RBC’s DesiFest (Dundas Square, Toronto) and for over 20,000 fans at Z103.5′s Summer Rush 2007 (Canada’s Wonderland, Toronto) alongside Enriquez Iglesias, Venga Boys, 112, Crystal Waters, and Alison Hinds. Recently, they also won the “BEST VIDEO OF THE YEAR” award for 2 Step Bhangra at the 2007 Bollywood Music Awards in Atlantic City.

Objective

Bilz Music has exhibited its ability to cater to both a South Asian and mainstream target market. Having such a diverse mix allows its partners and affiliates to successfully lead out advertising campaigns and increase their opportunity to reach both audiences using one source. In addition, its widespread target market facilitates communication of your company’s marketing message and strategically connects your organization’s brand on a national and international level. These innovative approaches will help satisfy your company’s marketing objectives, resulting in a more feasible investment.